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Ahmad Humayun
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Marketing Reporting Automation

Multi-Platform Ads Reporting Automation

Google Ads, Meta Ads, LinkedIn Ads, and Bing/Microsoft Ads reporting automation into Google Sheets with platform-specific handling and validation.

Performance Marketing Team · Solo · Selected work

My role & contribution

Engineering work for this individual freelance engagement.

The problem

Built multi-platform ads reporting automation for a Sheets-heavy marketing workflow. Platform-specific scripts handled Google Ads, Meta Ads, conversion logic, URL handling, and cross-platform reporting needs while keeping reruns and date windows controlled.

Multi-Platform Ads Reporting Automation
Illustrative project visual. Any figures shown are examples, not a statement of client results.

System flow

  1. 01

    Platform pulls

    Google Ads, Meta, LinkedIn, and Microsoft/Bing data are collected through Apps Script and ad script workflows.

  2. 02

    Shared sheet model

    Date windows, conversions, URLs, and platform-specific fields are normalized into shared reporting outputs.

  3. 03

    Rerun controls

    Controlled windows and duplicate handling prevent reruns from corrupting historical rows.

  4. 04

    Validation checks

    Platform totals, dates, conversions, and Sheet row counts are checked after each run.

  5. 05

    Reporting output

    Sheets become the shared reporting layer for campaign performance, audience insights, and recurring updates.

Difficult problems

  • Each ad platform used different date handling, conversion definitions, and account structures
  • Manual platform exports created slow and inconsistent reporting workflows
  • Reruns had to avoid duplicate rows and mismatched date windows
  • Sheet-based reporting still needed validation against platform totals

Work contributed

  • Built platform-specific reporting scripts for a shared Sheets workflow
  • Added conversion and URL logic around ad reporting outputs
  • Created a reusable proof pattern for ads-to-Sheets automation
  • Defined validation checks around totals, dates, conversions, and reruns

Reliability safeguards

  • Date-window control
  • Duplicate prevention
  • Conversion checks
  • URL normalization
  • Row count validation
  • Run logs

Supported outcome

  • Built platform-specific reporting scripts for a shared Sheets workflow
  • Added conversion and URL logic around ad reporting outputs
  • Created a reusable proof pattern for ads-to-Sheets automation
  • Defined validation checks around totals, dates, conversions, and reruns

Before

  • Manual exports
  • Inconsistent date ranges
  • Duplicate reruns
  • Slow reporting

After

  • Reusable platform scripts
  • Normalized Sheets output
  • Rerun-safe refreshes
  • Validated campaign reporting

Technologies in context

Google Apps Script · Google Ads Script · JavaScript · Google Sheets · Meta Ads · LinkedIn Ads · Bing Ads · Conversion Logic

Related services & work

Technical reading

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