Google Sheets and Apps Script Reporting Automation

Practical reporting automation for ad data, Google Sheets workflows, and document/PDF generation around website content.

Operations TeamClient engagement - Selected workSolo

Google Sheets and Apps Script Reporting Automation

System architecture

Architecture / Flow

The practical path from source data to reliable reporting output.

Sources

Google Sheets, ad reporting rows, Google APIs, and CMS-style content act as lightweight workflow inputs.

Automation

Apps Script and Python jobs fetch, parse, transform, and refresh the operational outputs.

Generated outputs

Cleaned Sheets rows and document/PDF outputs are produced from the same controlled workflow.

Rerun checks

Source counts, generated files, stale rows, and duplicate outputs are checked across reruns.

Project Overview

Automated manual reporting and document workflows that sat between ad platforms, Google Sheets, website content, and generated outputs. The work includes Apps Script-style reporting automation and Python scripts for fetching/parsing CMS-style content and generating PDFs.

Key Challenges

Manual reporting and document creation created repeatable operational work
Generated outputs could look correct while hiding stale source data
Reruns needed to avoid duplicate generated documents or stale sheet rows
Access settings and source content details needed to stay controlled

Results & Impact

Built reporting automation around Google Sheets workflows
Built Python helpers for content extraction and generated document output
Defined validation around source counts, sheet totals, generated files, and rerun behavior
Mapped a repeatable automation pattern for ad reporting and CMS-style document generation

Technology Stack

Google Apps ScriptGoogle SheetsPythonGoogle APIsBeautifulSouprequestsPDF Generation

Project Details

Industry:Google Sheets Automation

Duration:Client engagement

Team Size:Solo

Completed:Selected work

Have a similar data workflow?

If your reporting process depends on APIs, spreadsheets, ad platforms, or asynchronous exports, I can help turn it into a reliable pipeline with validation, monitoring, and clean outputs.