Tag
reporting-automation
Normalizing Affiliate Network Data: Awin, Rakuten, and TradeTracker
How to normalize affiliate network transaction data from Awin, Rakuten, TradeTracker, and similar networks into one reporting-ready dataset. The schema differences, status lifecycles, and validation checks that matter.
Building a Custom Amazon Seller Analytics Dashboard: What Generic BI Tools Miss
Why Amazon vendor and seller reporting workflows often need a custom dashboard. How email-based report ingestion, MySQL storage, and a Next.js reporting app solves what Seller Central and generic BI tools cannot.
Multi-Platform Ads Reporting to Google Sheets: What Breaks and How to Fix It
How to automate Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads reporting into Google Sheets. Platform-specific challenges, rerun safety, and when Sheets stops being enough.
When Google Sheets Automation Is Enough, and When You Need a Warehouse
How I decide whether a reporting workflow should stay in Google Sheets and Apps Script or move into BigQuery, a database, or a custom dashboard.