Tag
marketing-data
AI-ready Analytics
What a Creative and Campaign Intelligence Data Platform Needs Before AI
A field note on the ingestion, warehouse, validation, and prompt-traceability layers I look for before adding AI analysis to campaign and creative data.
Marketing Data
Why Marketing Dashboards Break When Spend Is Modeled at the Wrong Grain
A practical note on campaign, ad, creative, order, and CRM grain problems in marketing warehouses, and how I model them before they reach dashboards.