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Recomputing BigQuery Reporting Models with Dataform After Inputs Change
Changed historical dates, attribution settings, refresh checkpoints, and safe replacement: practical recomputation design for BigQuery reporting models.
Dataform vs dbt for Marketing Analytics: Differences That Actually Matter
A practical comparison of Dataform and dbt for marketing analytics warehouses on BigQuery. When to choose each, what the real differences are, and what does not matter as much as the articles say.
Why Marketing Dashboards Break When Spend Is Modeled at the Wrong Grain
A practical note on campaign, ad, creative, order, and CRM grain problems in marketing warehouses, and how I model them before they reach dashboards.