Tag
apps-script
Automation
Multi-Platform Ads Reporting to Google Sheets: What Breaks and How to Fix It
How to automate Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads reporting into Google Sheets. Platform-specific challenges, rerun safety, and when Sheets stops being enough.
Automation
When Google Sheets Automation Is Enough, and When You Need a Warehouse
How I decide whether a reporting workflow should stay in Google Sheets and Apps Script or move into BigQuery, a database, or a custom dashboard.