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analytics-engineering
Dataform vs dbt for Marketing Analytics: Differences That Actually Matter
A practical comparison of Dataform and dbt for marketing analytics warehouses on BigQuery. When to choose each, what the real differences are, and what does not matter as much as the articles say.
Freelance Data Engineer vs Data Engineering Agency: What Marketing Teams Should Know
An honest comparison of hiring a freelance data engineer versus a data engineering agency for pipeline, warehouse, and reporting projects. When each makes sense.
Why Marketing Dashboards Break When Spend Is Modeled at the Wrong Grain
A practical note on campaign, ad, creative, order, and CRM grain problems in marketing warehouses, and how I model them before they reach dashboards.