Tag
ads-data-hub
Marketing Data
Ads Data Hub: How User-Provided Data Matching (UPDM) Actually Works
A technical reference for Ads Data Hub user-provided data matching. Hashing requirements, match table architecture, match rate calculation using is_updm_eligible, privacy thresholds, EEA consent, and practical tips for improving match rates - sourced from Google's official documentation.
General
Building a Reliable DV360 and Ads Data Hub Pipeline with BigQuery, Cloud Run, and AWS SQS
Engineering lessons from building a reliable marketing data pipeline with DV360, Ads Data Hub, BigQuery, Cloud Run, Cloud Tasks, and AWS SQS.