Tag
AI
How a 6-Phase AI Pipeline Generates Creative Briefs from Ad Performance Data
Architecture of a production pipeline that turns BigQuery marketing performance signals into structured creative briefs through 6 sequential AI and deterministic phases.
Ad Creative Clustering with Embeddings, Ward Hierarchical, and HDBSCAN
How to group ad creatives into meaningful approach clusters using vector embeddings, hierarchical clustering, HDBSCAN, and approach ID lineage across periods.
Why We Used a Deterministic State Machine Instead of an LLM for Issue Tracking
How to design a reliable issue lifecycle system for AI-detected marketing problems - and why the state transitions must not be LLM decisions.
Building a Multi-Agent Marketing AI System with LangGraph and Gemini
How to architect a LangGraph system that routes 40+ marketing performance rules across parallel AI domain workflows using a 3-tier classifier and Gemini.
Prompt Guardrails: When the Data Model Is the Real Fix
How rewriting a prompt fails when the root cause is an ambiguous data model - and the pattern for using structured evidence and deterministic post-processing to keep LLM outputs accurate.